--- title: Aquatech Managing Director, Devesh Sharma, Explains Why Technology Is The Way Forward And Water Scarcity Is Sparking Invention description: Aquatech Managing Director, Devesh Sharma, Explains Why Technology Is The Way Forward And Water Scarcity Is Sparking Invention image: https://blog.aquatech.com/hubfs/new%20edited%2016-1.jpg --- [Twitter](https://twitter.com/aquatechintl?lang=en) [Linkedin](https://www.linkedin.com/company/99139/) [Facebook](https://www.facebook.com/aquatechintl/) [YouTube](https://www.youtube.com/user/AquatechFilms) - Language / 語言 - [Chinese / 中文](http://aquatechzld.cn) - [English / 英語](https://aquatech.com) [![Aquatech](https://blog.aquatech.com/hubfs/Aquatech%20January2018%20Theme/Images/Weblogo.png)](https://aquatech.com/) [![Aquatech](https://blog.aquatech.com/hubfs/Aquatech%20January2018%20Theme/Images/Weblogo-100-2.jpg)](https://aquatech.com/) - Industries We Serve - [Power Generation](https://aquatech.com/industries/power/) - [Petrochemical & Refining](https://aquatech.com/industries/petrochemicals-refinement/) - [Upstream Oil and Gas](https://aquatech.com/industries/oil-and-gas/) - [Unconventional Oil & Gas](https://aquatech.com/industries/unconventional-gas/) - Mining & Metals - [Heavy Metals Mining](https://aquatech.com/industries/mining-metals/) - [Lithium Mining](https://www.aquatech.com/lithiummining/) - [Infrastructure](https://aquatech.com/industries/infrastructure/) - [Homecare & Beauty](https://www.aquatech.com/industries/homecare-beauty/) - [Food and Beverage](https://www.aquatech.com/industries/food-and-beverage/) - [Automotive](https://www.aquatech.com/industries/automotive/) - What We Do - [Desalination](https://aquatech.com/solutions/desalination/) - [Industrial Process Water](https://aquatech.com/solutions/industrial-process-water/) - [Wastewater Treatment](https://aquatech.com/solutions/wastewater-treatment/) - [Recycle & Reuse](https://aquatech.com/solutions/recycle-reuse/) - [Zero Liquid Discharge](https://aquatech.com/solutions/zero-liquid-discharge/) - [Energy Services](https://aquatech.com/energyservices/) - [Integrated Water Services](https://aquatech.com/solutions/integrated-water-services/) - [QUA Membrane Technology](http://quagroup.com/) - [Total Water Management](https://www.aquatech.com/solutions/total-water-management/) - Products - LoWatt™ Membrane Desalination Process - Packaged Products - [BioMOD™ Overview](https://www.aquatech.com/innovations/biomod/) - [BioMOD™ EGSB](https://www.aquatech.com/innovations/biomod/14407-2/) - [BioMOD™ MBBR](https://www.aquatech.com/innovations/biomod/biomod-mbbr/) - [BioMOD™ Anaerobic MBR](https://www.aquatech.com/innovations/biomod/biomod-anmbr/) - [BioMOD™ MBR](https://www.aquatech.com/innovations/biomod/14008-2/) - [BioMOD™ DAF](https://www.aquatech.com/innovations/biomod/biomod-daf/) - [R3MOD™ AVMD™ - Advanced Vacuum Membrane Distillation](https://www.aquatech.com/innovations/biomod/avmd-advanced-vacuum-membrane-distillation/) - [R3MOD™ ARRO™ - Advanced Recovery Reverse Osmosis](https://www.aquatech.com/innovations/biomod/arro/) - [R3MOD™ CeraSoft](https://www.aquatech.com/innovations/biomod/cerasoft/) - [Flue Gas Desulphurization](https://aquatech.com/applications/flue-gas-desulphurization/) - [Refinery Effluent](https://aquatech.com/applications/refinery-effluent/) - [Cooling Tower Blowdown](https://aquatech.com/applications/cooling-tower-blowdown/) - [Enhanced Oil Recovery and Produced Water](https://aquatech.com/applications/enhanced-oil-recovery-produced-water/) - [Coal to Chemicals/Liquid Waste](https://aquatech.com/applications/coal-chemicalsliquid-waste/) - [Contact](https://aquatech.com/contact/) [Twitter](https://twitter.com/aquatechintl?lang=en) [Linkedin](https://www.linkedin.com/company/99139/) [Facebook](https://www.facebook.com/aquatechintl/) [YouTube](https://www.youtube.com/user/AquatechFilms) - Language / 語言 - [Chinese / 中文](http://aquatechzld.cn) - [English / 英語](https://aquatech.com) # News & Press # Aquatech Managing Director, Devesh Sharma, Explains Why Technology Is The Way Forward And Water Scarcity Is Sparking Invention ![new edited 16-1.jpg](https://blog.aquatech.com/hs-fs/hubfs/new%20edited%2016-1.jpg?width=700&height=400&name=new%20edited%2016-1.jpg)  Aquatech's Managing Director, Devesh Sharma, spoke with Dr. Trevor Loveday of Cool Stuff and Hot Spots to discuss water scarcity. Devesh explains how economic slowdown isn’t necessarily reflected in water demand. And he explains how he is putting faith in technology so clients reap the benefits. You can read an excerpt from the article below. **WATER SCARCITY IS GROWING.** But it's not all bad. Every area of drought brings opportunities to alleviate the shortage and to build a business. And lack of water has sparked invention and created commercial openings for technologies that were once merely cool and interesting. Nevertheless, while technology might be cutting edge, ground breaking or state-­of-the-art, the customer wants certainty; economical and operational certainty. "'Water scarcity is the driver. The big issue is in reducing the total cost of ownership while maintaining reliability through technical innovation - then we have success. But it has to be judged on a performance basis," says managing director of industrial water purification technology firm, [Aquatech](https://aquatech.com/), Devesh Sharma. He emphasizes the need for companies that offer advanced solutions to industries' water supply challenges to win the deal by guaranteeing the outcome, not the technology: "[Aquatech](http://www.aquatech.com/) has to take accountability for performance for the client to consider a new technology or a new business model," he says. **Cool Stuff and Hot Spots** *D&WR* Volume 25 Issue 4 Dr. Trevor Loveday, Editor Please [click here](http://www.aquatech.com/wp-content/uploads/2016/03/Aquatech-DWR-March-2016.pdf) to download and view the article as a PDF. Share this post - [Tweet](https://twitter.com/share) ### Author: [Larry Millar](https://blog.aquatech.com/author/larry-millar) [https://aquatech.com](https://aquatech.com) [PreviousGhalilah RO Facility Wins Distinction for Desalination Plant of the Year at 2016 Global Water Awards](https://blog.aquatech.com/news/ghalilah-ro-facility-wins-distinction-desalination-plant-year-2016-global-water-awards) [NextAQUATECH IS SHORTLISTED FOR TWO GLOBAL WATER AWARDS](https://blog.aquatech.com/news/aquatech-is-shortlisted-for-two-global-water-awards) ### Related posts [![Leveraging Water and Wastewater Treatment Know-how to Benefit the Global Mining Sector](https://blog.aquatech.com/hubfs/Mining2.jpg)](https://blog.aquatech.com/leveraging-water-and-wastewater-treatment-know-how-to-benefit-the-global-mining-sector) [Leveraging Water and Wastewater Treatment Know-how to Benefit the Global Mining Sector](https://blog.aquatech.com/leveraging-water-and-wastewater-treatment-know-how-to-benefit-the-global-mining-sector) May 10, 2018 [![QUA's FEDI Technology Used to Protect The Nile River](https://blog.aquatech.com/hubfs/FEDI%20Skid%20at%20Ethydco%20Site.jpg)](https://blog.aquatech.com/quas-fedi-technology-used-to-protect-the-nile-river) [QUA's FEDI Technology Used to Protect The Nile River](https://blog.aquatech.com/quas-fedi-technology-used-to-protect-the-nile-river) May 09, 2018 [![Aquatech Awarded ZLD Project in India](https://blog.aquatech.com/hs-fs/hubfs/experience%20reliability.png?t=1524167999259&width=841&height=118&name=experience%20reliability.png)](https://blog.aquatech.com/aquatech-awarded-zld-project-in-india) [Aquatech Awarded ZLD Project in India](https://blog.aquatech.com/aquatech-awarded-zld-project-in-india) May 03, 2018 [![QUA Project Featured Membrane Technology Magazine](https://blog.aquatech.com/hubfs/DSC00746-1.jpg)](https://blog.aquatech.com/quas-qsep-) [QUA Project Featured Membrane Technology Magazine](https://blog.aquatech.com/quas-qsep-) April 28, 2018 [![Zero Liquid Discharge Success Factors](https://blog.aquatech.com/hubfs/ELEL%20Italy%20Power%20Plant%20FGD%20ZLD%20Photo%201.jpg)](https://blog.aquatech.com/zero-liquid-discharge-success-factors) [Zero Liquid Discharge Success Factors](https://blog.aquatech.com/zero-liquid-discharge-success-factors) April 26, 2018 [![The Future of Membranes](https://blog.aquatech.com/hubfs/QUA%20UF%20Membrane%20Skid%20AIC%20edited.jpg)](https://blog.aquatech.com/qua-recently-featured-in-wateronline) [The Future of Membranes](https://blog.aquatech.com/qua-recently-featured-in-wateronline) April 18, 2018 [Return to Main Blog](https://blog.aquatech.com) #### Contact Us Leverage our experience and expertise to find the best solution to your water challenge. 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